What is SERP? A Simple Guide for Small Business Owners
Have you ever searched for something on Google like “best cake shop near me” and clicked on one of the first links you saw?
That list of results is called the SERP. If you’re a small business owner, it can be your best friend. Let’s break it down!
What is SERP?
SERP stands for Search Engine Results Page.
It’s just the page you see after typing or search something on Google.
It usually shows:
Websites (free, organic results)
Ads (paid results)
Maps with nearby businesses
Customer reviews
FAQs or answer boxes
How to Show Up on Google
1. Create or Update Your Google Business Profile
Make sure your business name, phone number, hours, and photos are up to date. This helps you show up on Google Maps and local searches
2. Use the Right Keywords
Think about what people will search for. For example: “Custom cakes in Melaka” “Affordable plumber in Johor” Use these words naturally on your website or social media pages.
3. Ask for Reviews
Happy customers? Ask them to leave a review on Google. Reviews build trust and help your business appear higher in search results.
4. Answer Questions Online
Post helpful content like: “How to pick the right cake for your event” “Tips to fix a leaking tap at home” Google loves useful content!
You don’t need to be a tech expert to understand SERP.
Just remember, it’s all about helping people find your business online.
Take small steps today, and you’ll start seeing results soon.
Because your next customer is probably Googling you right now.
Want help getting your business noticed online? Leave a comment!